Learn why Bill's expertise differs from other custom wheel builders
Anything "custom" sounds automatically expensive, but custom bicycle wheels are often the perfect solution to the needs of an individual rider. The wheel builder can balance issues of cost, weight, strength, durability, aerodynamic characteristics, rider weight, riding style, etc. and provide a cost-effective set of wheels that will outperform any stock wheels available. There is a wide variety of components, i.e., hubs, rims, and spokes, that can be put together in almost endless combinations in custom wheels.
In the end, the outcome will depend on the skill of the wheel builder. Prospective purchasers of custom wheels should do their homework in selecting a wheel builder based on a demonstrated track record of excellent results and not just pick the lowest bidder.